Blogs
A Successful Inbound Marketing Program: Relevant, Helpful, and Human
I recently attended a very cleverly marketed and presented sales pitch by HubSpot called #GrowWithHubSpot. The conversation was about how to launch a successful inbound marketing program, even though the goal of the event was to sell HubSpot’s very elaborate content marketing and metrics program. My two favorite parts about the event were the initial email in which…
Read MoreTrends Survey: Inbound Marketing Wins the 2016 Battle for Dollars
It should come as no surprise to anyone that companies are maintaining or upping their marketing budgets in 2016, but what’s notable is the massive push of marketing dollars to inbound marketing tactics. What is inbound marketing? Funny you should ask. Marketers always throw out that term to clients, expecting them to pick up on the nuances — as…
Read MoreA Different Take on Washington Snowstorms
Not my regular posts, but I always have fun watching Washington go nuts with snowstorms, whether just a doom-laden forecast or the real deal, which this storm (on my parents’ 51st anniversary weekend) turned out to be. I took the fun to the next level and got an op-ed published on FoxNews.com. So here’s my piece…
Read MoreFour Steps to Improving Your Appearance on Google
Improving your appearance on Google is one of the most important and rewarding tasks you can do for your business. But many business owners either don’t know how or are not interested in doing it themselves. And so they leave it on the to-do list, lonely and unfinished. Why is this? People often know the…
Read MoreMarketing to Political Correctness: Pirelli Muddles Its Brand
Here are four things I’m betting you didn’t already know about Italy’s Pirelli tires. 1) It is the fifth largest tire manufacturer in the world. 2) 99 percent of its business is tire manufacturing. 3) It operates manufacturing facilities in 14 countries. 4) It’s 87 percent majority-owned by China’s national chemical company. All interesting factoids,…
Read MoreGetting Beyond Black Friday Marketing Gimmicks
Anyone who works in marketing or is looking for opportunities to tie a client’s products into a wildly popular gimmick is salivating over the successes of this month’s annual Black Friday events — so much so that lots of companies start Black Friday on the Monday before Thanksgiving, or even in the beginning of November. And it’s not…
Read MoreWhat Are the Best Marketing Channels for Your Business?
I recently read, and wanted to share, a very helpful report about channel marketing by industry, which reinforces what I’ve been saying for a long time to my contacts and clients: it’s not important to be on every social media channel, it’s important to be on the right one, or perhaps to take another approach…
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