online advertising Archives - Frequency Partners

I’m notorious for not following the business advice I give my clients. I do very little self-promotion, except in the way of business networking, and I rarely implement the email and other outreach campaigns that I tell my clients to do. It’s probably because I spend a lot of energy implementing the tasks that I…

Goals vs. message. I often find there’s an internal conflict clients need to overcome before advertising online to help them understand the difference between explaining their business and showing people the benefit of being a customer. This is especially true for clients who sell experiences over products, but knowing the distinction is helpful for all businesses. Ultimately in advertising online, showing the benefit…