Posts Tagged ‘digital marketing’
Explaining the Choice Between Search Engine Optimization and Search Engine Marketing
In digital marketing the field is always changing so it’s important to keep up with the trends. But, the more I read, the more I realize that a lot of digital marketing sticks to fundamentals, which means making sure that the “marketing” aspect isn’t lost in all the digital updates. After all, the purpose of…
Read MoreAnyone who calls herself an ‘expert’ has a big problem
I spent more than 15 years in the news industry. Correctly naming people and objects was one of the most obvious yet important requirements I tasked my staff with doing. It wasn’t a big deal to get it right, but it was really easy to get it wrong. I know I’m not alone in demanding…
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