Posts Tagged ‘consumer marketing’
When an Ad Campaign Goes Terribly Wrong or Right, Who Wins?
As a Weight Watchers fan, both in terms of the product and in terms of Weight Watchers’ marketing strategy, it’s enjoyable to see it get a big win, even if it’s in the form of supporters defending it from a competitor’s surly ad campaign. And since I’m all about competition, and I’m also a big…
Read MoreHow the Cyborg Era Makes It Easier to Live With Our Decisions
Artificial intelligence and augmented reality, among other “godlike” technology, is making it easier and faster for us measly humans not only to achieve feats of strength but also to reach and live with our decisions. And, allegedly, we’re already making better decisions because of it. Or are we?
Read MoreAdvertising Online: The Difference Between Goals and Messages
Goals vs. message. I often find there’s an internal conflict clients need to overcome before advertising online to help them understand the difference between explaining their business and showing people the benefit of being a customer. This is especially true for clients who sell experiences over products, but knowing the distinction is helpful for all businesses. Ultimately in advertising online, showing the benefit…
Read MoreGetting Beyond Black Friday Marketing Gimmicks
Anyone who works in marketing or is looking for opportunities to tie a client’s products into a wildly popular gimmick is salivating over the successes of this month’s annual Black Friday events — so much so that lots of companies start Black Friday on the Monday before Thanksgiving, or even in the beginning of November. And it’s not…
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