Meet Sharon K.

Blog Posts

Explaining the Choice Between Search Engine Optimization and Search Engine Marketing

By Sharon Kehnemui | August 9, 2015

  In digital marketing the field is always changing so it’s important to keep up with the trends. But, the more I read, the more I realize that a lot of digital marketing sticks to fundamentals, which means making sure that the “marketing” aspect isn’t lost in all the digital updates. After all, the purpose of…

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Content Strategy: How to Not Take For Granted Things We Do Well

By Sharon Kehnemui | July 21, 2015

Content strategy and content management are favorite parts of my job. In the old world (the 1990s, not Europe), we called this editing and writing. But as society evolves and technology moves us in different directions, we learn to adapt, and so this thing I do is now called content strategy and content management. With old-school journalism…

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The jargon that gave me clarity

By Sharon Kehnemui | May 27, 2015

It’s not often that I get to sit down and leisurely read a magazine, so I guess I should be grateful that three of my teeth are deteriorating and my Health Savings Account didn’t approve the dentist office’s charge for the overlays and crown. It gave me some time to sit on hold with PayFlex…

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Anyone who calls herself an ‘expert’ has a big problem

By Sharon Kehnemui | May 22, 2015

I spent more than 15 years in the news industry. Correctly naming people and objects was one of  the most obvious yet important requirements I tasked my staff with doing. It wasn’t a big deal to get it right, but it was really easy to get it wrong. I know I’m not alone in demanding…

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